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Ecosystem Integration Microdegree
Kickoff and Orientation
Welcome to the Teachable platform!
Who created this microdegree?
What to expect from this microdegree
Module 1: Building the business case for integrations
The value of integrations
Understanding an integration's impact
What info to use to quantify impact
When to stop gathering info
Quantifying impact as revenue potential
Calculating revenue potential
Twist #1: what if your subscription or services revenue is extremely varied?
Twist #2: factoring in churn reduction
Getting to a single "impact number"
How to attribute revenue from new customers
Why quantifying impact is important
Disclaimer for the CFO
Quiz: Building the business case for integrations
Module 2: How to prioritize an integration
Why you need to prioritize integrations
A prioritization matrix for product integrations
Low-effort integrations are high priority
High-impact integrations are medium priority
Medium-impact integrations are low priority
The Danger Zone: Low-impact integrations
Putting the integrations prioritization matrix into practice
Assessing effort for a product integration
How to reduce effort for a product integration
Review: Assessing impact for a product integration
How to increase impact for a product integration
Why dedicated integrations headcount is valuable
Progress, not perfection
Quiz: Prioritizing your integrations roadmap
Module 3: How to scope and estimate a product integration
The importance of scoping
Prerequisites for scoping
Defining endpoint systems
Defining data flows
Use cases and data flows
Data flow attributes
Scoping integration projects
Estimating integration projects
Quiz: Scoping and Estimating Product Integrations
Module 4: Designing an integration workflow
Why the end user experience matters
The difficulty with integrations
Workflows reduce complexity by managing variance
A best-practice integration design workflow
Defining business cases
Defining use cases
Defining data flows
Defining triggers
Defining outcomes
Defining field mappings
Using transformation logic for field mappings
Using inputs for transformation logic
Defining test cases
Summary
Quiz: Designing an Integration Workflow
Module 5: Moving from integration projects to an integration capability
Why capabilities matter more than deliverables
Integration as a feature
Integration as a capability
The crawl-walk-run framework
Crawl: establish the basics
Integration building blocks
Best practice process
Walk: make connectivity native
Run: externalize connectivity
Quiz: Moving to Integration Capabilities
Module 6: Using integration capabilities to turn products into platforms
The value of a platform
Defining what a SaaS platform is
Why is a platform different from a product?
Integrations and the journey to "platform"
The 5-phase integration capability maturity model
Phase 1: Integration agnostic
Phase 2: Integration aware
Phase 3: Integration capable
Phase 4: Integration as a core competency
Phase 5: Integration as a product (i.e. platforms)
Summary
Quiz: Turning Products into Platforms
FINAL EXAM
Final exam instructions
Final exam
Thank You!
Thank You! (and how to obtain your certificate)
Why is a platform different from a product?
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