## A prioritization matrix for product integrations

A 9-box prioritization matrix is a great way to look at which product integrations you build (and don't) and in which order.

On the X-axis, you have effort. On the Y-axis, you have impact (which we discussed in Module 1).

Within the axes are nine boxes, three by three, which represent combinations of high, medium, and low effort and impact. These are grouped into categories by high, medium, and low priority and then a fourth called the "danger zone".

You'll use this matrix to categorize the product integration opportunities in your backlog. Every one of those opportunities goes somewhere on the matrix.

First, let's dive into why different parts of this matrix are assigned different priority categories.